Brand video.
About my role at CameraHouse.
Back in 2022, I was asked by CameraHouse to create a new brand identity for the company. It was time for a fresh and modern look, a new strategy and a revamped brand voice.
The goal was to establish a more contemporary online presence targeting the younger generation, our future client demographic. I am showcasing here that CameraHouse has now transitioned into a successful revitalised brand, implementing changes across all levels of communication.
Aiming to capture customers' hearts by sharing our passion for photography and gear, both online and in-store. I developed a flexible brand that represents both the technological aspects of photography hardware and the warmth that reflects the passion of our friendly staff.
Today our look, socials and digital output is reflecting the new brand strategy and our brand voice. Every output and campaign being transparent and showing our expertise in a fun and contemporary way is ultimately what I was aiming for with our new brand concept. Truly understanding the industry, whilst also showcasing our love for photography.
Visual identity - Logo & icon creation.
Photo Credit | Simon Gregory | Hobart Camera House
Website rebrand. | New architecture structure.
Alongside physical stores, of course our digital presence is playing a crucial role in the business. Supporting stores, getting engagement.
The website was due for a revamp, and I wanted to emphasise photography in the new design to show CameraHouse's genuine passion for it.
Next to having a new website architecture which makes it much more pleasant to shop here online, the website now includes space for campaigns, sales AND informational sections.
Advertising.
OUR SOCIAL PRESENCE
• Brand cohesive
• Fun and engaging
• Showcasing our passion
for photography
WORKING WITH talented Content Creators representing our values
• Being photo and video experts
PLUS
• Sharing our passion for
photography
THE POWER OF ‘LIVE REELS’ at in-store experiences and events
• Creating ‘fomo’
PLUS
• Showing engaging, expertise and great
deals on the day at local store level
EMAIL strategy
• Strong brand presence
• Engaging communication
creating community
Beyond promotional emails, my focus extends to actively monitoring and analysing customer engagement.
Today’s younger audience isn’t waiting for sales messaging alone. To truly connect, we must nurture relationships and listen closely to both our current and emerging customer base.
By delivering communication that’s informative and genuinely engaging, we foster a sense of belonging and build a strong community.
Community creates trust. That ultimately drives long-term brand loyalty and sales.
Store rebrand | Roll-out over 50 stores nation wide.
Delivery cards.
Uniform | Merchandise.
Project meaning for me personally.
For me it was amazing to do the rebrand. However, I’m someone who likes to not drop a brand and walk away. As equal as important to me is the rolling out out of the brand and be truly there for the people I work for.
Having executed and implemented it on many levels and different platforms, together with my team I’m someone who is very hands on and like to have my hands on-the-(yes: AI) tools.
In this ever changing digital world we’re living in, it’s important to stay in touch with it all, also on ‘the ground’. Bottom line is, it all comes down to, that I just love what I do.